According to food market analysts and experts, going big and bold with flavors, on-the-go foods, detailed packaging, and health consciousness will dominate the grocery store in 2014. Here is a closer look at some of these trends:
Due to a rise in demand by consumers, detailed nutrition labels, recipes, and fun facts will be increasingly featured on food packaging. Consumers want increased awareness of what is in their products.
Snacks & On-The-Go Foods
Due to increased realization by consumers that healthy intermittent snacking is part of a healthy lifestyle, food companies will focus on offering healthy, low-carb, and low-sugar snack options. We will see healthy grab-and-go foods become more prominent.
Flavored and Infused Teas
Tea as a preferred beverage will see a hike in 2014. People have started showing so much interest in flavored and infused tea that Starbucks is investing in a tea bar in New York to meet consumer demand.
With the increase in imports and exports, food from different cultures in terms of ingredients and spices will become increasingly popular in supermarkets.
Protein will be promoted as one of the healthiest food options. Consumers are realizing the importance of protein as part of a healthy balanced diet. Meal supplements such as protein bars and shakes are predicted to rise in 2014.
Food Allergy Awareness
Due to the growing number of people with food allergies, foods free of nuts, gluten, dairy, and soy are a growing trend.